Your Guide to Allure Pearls


When choosing an Allure pearl, the most important factor to consider is lustre. Lustre is the result of light travelling through numerous layers of nacre and reflecting from within. This gives the pearl its stunning inner glow. High lustre is a distinguishing feature of quality pearls.


The quality of a pearl is influenced by the significance of its imperfections – a pearl with a flawless surface is rare. Clearly noticeable imperfections will compromise a pearl’s allure and value.


South Sea pearls are formed by nature and each has a unique shape. Pearls are traditionally categorised by their shape as round, oval, drop, button, baroque or circle.  Each shape is valued differently, with perfect round the most expensive.

Keshi pearls, also known as seedless pearls, are cultured without a nucleus and are generally freeform in shape.


The size of a pearl has a direct influence on its value, due to the rarity of larger sizes. South Sea pearls range in sizes from 8mm to over 20mm.

Pearl Colour


A pearl’s colour is one of its defining properties. Allure exclusively sources naturally coloured pearls and selects only the finest gems from each harvest for our jewellery.

White, silver and pink tones are the hallmarks of Australian South Sea pearls. These pearls are produced by the Pinctada maxima oyster, famous for the size and quality of its pearls.

Black pearls originate in Tahiti and the warm oceans of the South Pacific. Tahitian black pearls are produced by the Pinctada margaritifera oyster, which is renowned for its exotic colours, from dusky black to the magnificent ‘peacock’.

Gold pearls are also produced by the Pinctada maxima oyster but in the gold lip variety, which are largely found in the Phillippines. Striking and dramatic, gold pearls range in colour from cream and yellow through to the coveted intense gold.  

Historically, pearls have always been exceptionally rare. Pearl jewellery was only available to royalty or the very wealthy – nobody else could afford such rare luxuries. However, this would soon change. With the advent of pearl culture and farming in the early twentieth century, pearls became more attainable and have continued as a symbol of success, elegance and refinement.

In 1956, Australia’s first pearl farming operation commenced at Kuri bay, 480 kilometers north of Broome. It took only a few years for these exquisite gems to attract the attention of some of the world’s most prestigious jewellery stores. The size, quality and beauty of these Australian pearls quickly made them one of the most sought-after pearls in the world. This is a distinction they still enjoy today.

The town of Broome is known as the home of pearls in Australia and the Allure showroom is located at the heart of this historic pearling town. With a commitment to the Australian pearling industry, Allure has stockists nationally and internationally; showcasing some of the finest South Sea pearls to the world.

Each piece of Allure jewellery brings this tradition to life, sharing the beauty of nature’s most magnificent gem.

Allure South Sea Pearls

It is important that you know how to care for your pearl jewellery. South Sea pearls have a grade of four on Mohs scale of hardness, meaning they need special care. Pearls are not brittle and can withstand fairly severe shocks and knocks, but if an object is harder than they are, they have the potential to be scratched. However, this should not discourage you from purchasing the Allure South Sea pearl you have fallen in love with. With proper care, quality South Sea pearls will maintain their beauty and value for generations.

Caring for your pearls is simple. When not being worn, your Allure pearl jewellery  should be kept separately from your other jewellery and sharp objects. Some common household substances can also damage the pearl and should be avoided when wearing your jewellery. You should also ensure your pearl does not make contact with  household cleaning products, such as bleach, vinegar and chlorine. It is best to put your pearl jewellery on after you have applied any perfume, cosmetics or hairspray.

Caring for your Allure piece will ensure it never loses its exquisite beauty.

Allure South Sea Pearls